Mock NDP Vetting
You are the Chairman of the National Day Parade (NDP) Executive Committee (EXCO).
The following page for the NDP programme has been sent to the EXCO for vetting.
Review and comment on the image and lead the discussion as you see fit (in the comments box please).
I'll post my comments this weekend.
Weapons free.
9 comments:
for one...it looks quite 'spacious'...a lot of white all over...
I agree... needs a liitle more stuff. Other than that... its good!
looks like its from the early 90s. Can tell from the uniforms and the rank of the Parade Commander - I think he was a COL by 1995.
The main photo is ok, but the other 2 are just atrocious by today's standards. I won't be happy to portrayed with my mouth open for sure.
my greatest peeve is the photo at the bottom right: the arty guns are largely obscured by smoke...
Is it me, or that the Colours Party were 'wrongly placed' ??? Or that the colours were held the wrong way? I don't know, Was it like that for the old uniform???
Picture of the Colours Party is inverted
That's probably the worst picture ever of our 25 pounders in action.
D'Oh! So obvious that I missed it...
Yes, attention to details, such as how the flags should be held by the Color Party, is critical. Nothing demolishes credibility as fast as factual errors.
However, I think there are also larger, more fundamental issues at stake. The graphics (pictures and layout) are static; they do not connote action. There is no "tension" or central theme to attract readers' attention.
Furthermore, the text is not explicitly connected to the pictures. Too much is left to the efforts of the readers to make the connection. This will be particularly arduous when readers are not familiar with military ceremony.
As a result, while the heading says Pomp and Pageantry, it is more pompous and pedestrian, given the lack of attention to not only layout but also first principles about imagery and text.
Attention to how to engage the readers - selecting the "right" photos, crafting simple but interesting texts, and combining both elements lie at the heart of artful communication, regardless in PR, marketing or public affairs.
While I see that the situation has improved over the years, it is still quite endemic in Singapore.
Sincerely,
Eric
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